Encontrei hoje um plugin de heatmap para wodpress excelente.

Saiba onde os visitantes do seu sit mas clicam, e otimize a disposição dos elementos que você quer que seus usuários cliquem, use-o para melhorar a disposição de seus anúncios, use para melhorias do heatmap adsense.

Fácil de instalar e de usar.

O plugin está disponível no repositório do WordPress http://wordpress.org/extend/plugins/wp-super-heatmap/

Veja um tutorial do Google para otimização dos seus anúncios adsense: http://support.google.com/adsense/bin/answer.py?hl=en&answer=1354747

English

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map.

Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares. Sneath (1957) displayed the results of a cluster analysis by permuting the rows and the columns of a matrix to place similar values near each other according to the clustering. Jacques Bertin used a similar representation to display data that conformed to a Guttman scale. The idea for joining cluster trees to the rows and columns of the data matrix originated with Robert Ling in 1973. Ling used overstruck printer characters to represent different shades of gray, one character-width per pixel. Leland Wilkinson developed the first computer program in 1994 (SYSTAT) to produce cluster heat maps with high-resolution color graphics. The Eisen et al. display shown in the figure is a replication of the earlier SYSTAT design. (Text from Wikipédia)